The Best Care for Healthy Hair

Hyfortifia haircare increases shine and strength with nourishing, natural ingredients.
Fortify your tresses and get soaring confidence – welcome to the Hy life!

The Best Care for Healthy Hair

Quality Beauty
Tested by Experts
Free of Harmful Chemicals
Cruelty Free
Made in the USA

Our formulas are non-toxic and contain natural ingredients. We care about you and your hair.

Trust your hair with our professional products backed by experts. Revitalize your scalp and hair with gentle yet fortifying formulas.

With formulas that are free of parabens, phthalates, or sulfates, we believe in beauty without compromise. Review our line for products that best fit your needs.

Even nowadays some cosmetic products are tested on animals. That is not the case for us.

We are committed to abiding by high standards for product testing and development.

Clean and Strong Hair for All

A healthy scalp is universal, regardless of your hair type, length, or style. The entire line of Hyfortifia products is specially designed with quality ingredients that work for everyone. These invigorating formulas enhance your natural beauty and protect against damage from everyday stressors. Our hair goes through a lot – hot styling tools, sweaty workouts, damaging elastics, stress, and polluted air… Hyfortifia doesn’t just add shine, it acts as a shield.

Designed for Life

Make an impact with unstoppable energy. Whether you’re walking into work, stepping up to the starting line, or spending the day at home, Hyfortifia gives you the confidence you need to live your best life.

Inspired by You

Our Hyfortifia biotin line is only the beginning – keep an eye out for new product launches. We strive to create formulas that address everyday haircare concerns, so you’ll never have to choose between style and strength. Submit your email to join the Hy life. We’ll keep you in the loop, so you’ll be the first to know about new Hyfortifia product launches!

Salon Quality from Style Factor

Elevate your haircare expectations. Hyfortifia combines the highest quality ingredients with fortifying formulas, and it’s available at retail stores nationwide. Hyfortifia is an extension of Style Factor – a natural haircare brand that has been trusted by haircare professionals and salons around the world since 2016. Our products are backed by quality testing, designed in California, and made in the USA.

Our Products

With dermatologist backed products and sulfate, paraben, mineral oil, and phthalate-free formulas, we believe in beauty without compromise. Review our line for vegan and cruelty-free products that best fit your needs.